Ross Levinsohn, a pioneer within the finance, media and know-how industries, was named CEO of Maven in August 2020. With greater than 35 years of intensive expertise, Levinsohn has served as CEO for numerous media firms, resembling Sports activities Illustrated, Guggenheim Digital Media (GDM), and Tribune. He additionally held management positions for search engine platforms, serving as interim CEO of Yahoo! and as an government with AltaVista. Possessing a sweeping array of accolades and ability units, Ross Levinsohn has constructed a fame as a “serial CEO,” efficiently acquiring government roles all through his illustrious profession..
Ross Levinsohn Has By no means Shied Away From Challenges
Making ready for his profession, Levinsohn studied communications at American College. receiving a Bachelor of Arts diploma. Though his origins are in promoting and advertising, Ross Levinsohn’s digital media profession started at CBS Sportsline. His background consists of directing high-profile companies and media manufacturers resembling HBO, Boston Consulting Group, and Fox Interactive Media. Many organizations led by Levinsohn are dad or mum firms of different tech and media manufacturers. For instance, as the top of GDM, he supervised operations for firms like Billboard Journal and The Hollywood Reporter.
Different skilled highlights of Levinsohn’s embody creating his personal companies and serving as writer for the Los Angeles Occasions. His most up-to-date accomplishments embody increasing his position as CEO of Sports activities Illustrated — which he has held since 2019 — to tackle the identical title at Maven. His earlier work expertise established the inspiration for his accomplishments as head of each profitable firms.
Sports activities Illustrated: Extra Than Only a Journal
Sports activities Illustrated is an American sports activities publication model. Originating as a print journal, the corporate has continued to set its sights on coming into new media territories. Amid a digital revolution, SI successfully progressed to incorporate a web-based platform and has efficiently maintained a loyal subscriber base, owing 60% of its income to subscription companies. Owned by Genuine Manufacturers Group (ABG), Sports activities Illustrated has grown to turn out to be one of the recognizable manufacturers related to sports activities. With Ross Levinsohn as CEO, they joined forces with Maven in 2019.
Maven Modified the Recreation With Sports activities Illustrated’s Licensing
Maven gives a platform for the monetization, publication, and distribution of digital and print media. With a month-to-month attain of roughly 150 million individuals, and rising, Maven’s coalition consists of greater than 300 manufacturers..
The corporate is described as an expert community of unbiased publishers coalesced to assist fund quite a lot of media manufacturers. Among the most recognizable manufacturers they assist embody Historical past, TheStreet, and Maxim.
Notably, Maven acquired the editorial rights to Sports activities Illustrated from ABG in June 2019. In 2020, Maven introduced a transition in management, together with further funding for brand new tasks. With Levinsohn on the forefront of those firms’ evolutions, they might rise to the event within the face of worldwide uncertainty.
Maven and Sports activities Illustrated Underneath Ross Levinsohn: By the Thicket Into New Frontiers
In August 2020, Maven introduced that founder Jack Heckman would step down as the corporate’s CEO. In the course of the management switch, Heckman straight guided Levinsohn on “key strategic and enterprise improvement initiatives.” Of their assertion, Maven articulated a number of targets for his or her partnership with the brand new CEO, who concurrently serves because the CEO of Sports activities Illustrated. Collectively, they sought to increase their client base and enterprise into totally different avenues asSports Illustrated, a trusted and recognizable model, entered diversified markets with its licensing. Since Levinsohn assumed the CEO title at Sports activities Illustrated, the corporate has seen its income double from model licensing. This development got here because the norms of on a regular basis life and the financial system have been shifting in actual time.
The Pandemic Did Not Turn out to be a Drawback
Underneath the path of Ross Levinsohn, Maven tactfully navigated the pandemic, main each Sports activities Illustrated and Maven to revenue and development. Whereas the worldwide well being disaster impaired or closed many companies, each of his firms and different members of the SI-Maven coalition developed strategies to adap, masterfully traversing the complexities and obstacles that COVID-19 introduced for many People. Levinsohn took his CEO position severely, implementing adjustments to his life and altering his schedule to fulfill the grueling calls for of overseeing two firms with distinct subsidiaries. No doubt, Levinsohn is a grasp of studying from experiences and translating them into his present work ethic.
The Attributes of a Selfless CEO
All through his lengthy profession, Ross Levinsohn says he has discovered endurance, an attribute that has helped him successfully collaborate with different firms’ executives and buyers. He additionally described his most useful trait as CEO of two famend firms as his capacity to hear. In working with many various firms, staff, and concepts, Levinsohn discovered the essential stability wanted to not overpower others as a frontrunner. He has demonstrated skills within the methods Maven, and by extension, Sports activities Illustrated, has diversified its belongings and expanded its licensing.
Along with funding firms, Levinsohn’s firms have ventured into markets resembling sportswear and attire, e-sports, and on-line playing. Methodically figuring out traits and adjustments, Ross Levinsohn and the groups he leads have stepped into new frontiers with tangible outcomes.
In all, it’s totally unsurprising – but no much less astonishing – how Ross Levinsohn’s capabilities introduced success to each Maven and Sports activities Illustrated. Given his profound background and evolving roles as chief of two advancing firms, he’ll undoubtedly proceed to succeed in new milestones all through his tenure.