Carla Castro is a Brazilian entrepreneur, magnificence skilled, and immigrant success story. Residents of Miami Seaside know her because the co-founder of Botoplace — South Florida’s hottest new medspa — although many are unaware of the intriguing story that introduced her to Miami.
How Brazil kindled Carla Castro’s ardour for equality within the magnificence trade
Brazil left an indelible mark on Castro’s childhood. She loves the nation’s vibrant tradition, however is moved by its financial hardships. “Rising up within the center class, I loved alternatives others didn’t,” she remembers. “That inequality influenced my work in Brazil in addition to my work right here in the USA.”
Castro gained her first expertise in advertising for a number of shoppers in Brazil’s magnificence trade. As she helped startups develop into thriving firms, her entrepreneurial spirit flourished. Nonetheless, when a world lockdown plunged Brazil into an financial downturn, she knew she wanted to comply with a brand new dream. She utilized for a inexperienced card and traveled to the US with an idea to revolutionize the Botox trade.
“Covid was a turning level,” Castro remembers. “I spent twenty years constructing a advertising and PR profession in Brazil, however the pandemic modified my trajectory. As a Botox lover, I got here to the US decided to create a brand new area of interest. A walk-in Botox clinic providing flat charges and premium providers was remarkable earlier than I arrived. I noticed the chance and adopted my coronary heart.”
Castro got here to Miami with a agency perception that high-quality Botox injections shouldn’t solely be accessible in costly medspas. To make magnificence aesthetics accessible to everybody, she envisioned a particular clinic with out hidden charges. Her dream was to construct a spot empowering ladies to really feel their greatest.
“Magnificence is figuring out who you might be, what you’ll be able to convey to the world, and what the world can give you,” explains Castro. “In essence, magnificence is vanity. True magnificence comes from inside, however typically confidence about how we glance on the skin ignites our inside magnificence. Everybody ought to be capable of look into the mirror and really feel stunning.”
Castro’s new strategy to Botox
Alongside her co-founder, Fabiola Lederman, Castro opened the doorways of Botoplace in South Florida and created the first-of-its-kind walk-in, Botox-only, flat-fee clinic. Through the clinic’s first month, Castro launched the Empower Your self Venture, an initiative that companions with survivors of home violence every month to assist them enhance their confidence and vanity, in and out.
“I needed a approach to give again,” Castro says. “Immediately, I’m a powerful feminine entrepreneur, however 20 years in the past, I cowered to an abusive boyfriend. I’ve been the place these ladies are, and now it’s my flip to present again.”
Botoplace isn’t just a regular medspa — this new clinic facilitates an empowering atmosphere and focuses on constructing vanity. “We present ladies easy methods to take a brand new have a look at themselves and at life,” Castro remarks. “Our mission is to make everybody really feel stunning. Magnificence is the kindness, grace, and self-respect that permits you to be ok with your self. It allows you to love your self and the individuals round you. This magnificence is highly effective, and it must be accessible to everybody.”